From March 26 to 28, the 8th China Anti-Counterfeiting Traceability Supply and Demand Forum was successfully held in Yibin, Sichuan. Hosted by the China Packaging Federation, the forum attracted over 400 experts and representatives from government, industry, academia, and research sectors, who gathered to engage in in-depth discussions on technological innovation in anti-counterfeiting traceability and its industrial applications.
Techsun was invited to attend this grand event, leveraging its deep technological expertise in anti-counterfeiting traceability and specialty packaging. At the forum, Ms. Xu Linyihui, Chief Executive Officer of Techsun, delivered a keynote speech titled “From ‘Anti-Counterfeiting’ to ‘Anti-Counterfeiting + Packaging’.”
She noted that the traditional Chinese philosophy of “assessing the situation, understanding the way, refining techniques, and taking action” accurately reflects Techsun’s transformation and development journey over the past seven years. Anti-counterfeiting and packaging possess a natural synergy. Starting in 2018, Techsun expanded beyond its original business boundaries, leveraging its two decades of accumulated anti-counterfeiting technology strengths and differentiated competitiveness to establish a second growth curve in the packaging arena.
Driven by the dual-wheel strategy of “anti-counterfeiting + packaging” and through seven years of unremitting efforts, Techsun, in partnership with brands such as Yili and Fenjiu, has successfully created multiple benchmark cases, including the Yili QQ Star milk powder can and the Fenjiu Qinghua 20 “3+1 Prevention and Traceability” solution. These innovative practices not only powerfully validate the strategy’s foresight and effectiveness, but have also garnered widespread market recognition for their remarkable application results.
The Techsun booth inside the forum venue also drew considerable attention from attendees. During breaks, a steady stream of experts and representatives visited for consultation, offering high praise for Techsun’s technological innovation and product strength.
Amid this collision of wisdom on cutting-edge industry technologies, Techsun’s innovative “anti-counterfeiting + packaging” dual-wheel model once again underscored its technological ethos of “Technology for Good”. From safeguarding brand reputation to delivering superior user experiences, moving forward, Techsun will continue to deepen the innovative integration of anti-counterfeiting and packaging. Anchored by the China Anti-Counterfeiting Packaging and Traceability Technology R&D Center, Techsun will join hands with partners to co-build a full-chain “anti-counterfeiting + packaging” new ecosystem!
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