From May 12 to 14, the 29th CBE China Beauty Expo grandly opened in Shanghai. As a highlight of the expo, the “Smart Packaging Empowering High-Quality Digital and Intelligent Development of Cosmetics Forum” was held concurrently. Representatives from both government and industry focused on cutting-edge technologies such as artificial intelligence, integrated sensors, and electronic chips, engaging in in-depth discussions on innovative pathways for smart packaging to drive industrial upgrading.
As a National “Little Giant” Enterprise and a National Intellectual Property Advantageous Enterprise, Techsun was invited to attend this grand event, leveraging its deep technological expertise in anti-counterfeiting traceability and specialty packaging. At the forum, Ms. Liu Chunyan, R&D Director of Techsun, delivered a keynote speech titled “Techsun Smart Packaging Solutions Empowering Cosmetics Brand Upgrading.”
She noted that in this era where the “beauty economy” and safe consumption are equally important, Techsun continuously provides transformation momentum for cosmetics brands through its intelligent anti-counterfeiting system and smart aesthetics revolution. We look forward to partnering with more Chinese beauty enterprises to make packaging an emotional bond between brands and consumers.
The smart packaging solutions shared on this occasion deliver value enhancement in five key aspects:
1. Brand Image Enhancement: The technological iteration from QR codes to RFID empowers enterprises’ digital and intelligent transformation, strengthening the brand’s technological DNA.
2. Product Grade Enhancement: Through a “talking” high-tech anti-counterfeiting system, a trust mechanism is established whereby products can verify their own authenticity.
3. Anti-Counterfeiting Technology Enhancement: The self-developed RFID chip has passed Class II-B security certification, creating an advanced anti-counterfeiting barrier for the industry.
4. Management Efficiency Enhancement: Enables batch inbound and outbound management, channel traceability monitoring, and market behavior analysis, constructing a full-process traceability management system covering production, warehousing, logistics, distribution, and consumption.
5. User Experience Enhancement: Supports instant authenticity verification via mobile NFC, provides multi-terminal interactive entry points, and reshapes consumer touchpoints.
In the field of smart aesthetic innovation, Techsun’s LenScape technology can be adapted to various packaging formats such as boxes, metal cans, and tubes. It integrates laser direct-writing lithography processes like cat’s eye, holographic, and embossed effects, and is compatible with post-processing techniques such as textures, embossing, and debossing, ensuring anti-counterfeiting functionality while endowing packaging with artistic expressiveness.
Facing the wave of digital transformation in the beauty industry, Techsun will continue to enrich its smart packaging product matrix, injecting three major momentums into the cosmetics industry through a digital packaging ecosystem: building an uncopyable anti-counterfeiting moat, forging a new aesthetic carrier with visual impact, and establishing a digital expressway that directly reaches consumers, empowering products to become important media for conveying brand value.
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